The Death of the Blog?

October 23rd, 2008 § 1 comment

Sarah Hor­ri­gan takes a Wired arti­cle — Twit­ter, Flickr, Face­book Make Blogs Look So 2004 — to task, and rightly so, since it announces the death of the blog, no less. At least peo­ple had the decency to wait 500 years before announc­ing the death of the book (they’re wrong about that too, of course), but to do the same for the blog a mere decade or so after its begin­nings is quite absurd.

Paul Boutin has pro­duced a piece of dri­vel here, and mainly because his assump­tions about why some­one would want to main­tain a blog are just too ridicu­lous for words. For instance:

“…scroll down Technorati’s list of the top 100 blogs and you’ll find per­sonal sites have been shoved aside by pro­fes­sional ones…”

And:

“…cut-rate jour­nal­ists and under­ground mar­ket­ing cam­paigns now drown out the authen­tic voices of ama­teur word­smiths. It’s almost impos­si­ble to get noticed, except by hecklers…”

What sort of strange nether­world does this guy inhabit? Obvi­ously that weird world where, if you’re not in the top 100 you’re nobody, noth­ing. It’s just such a ludi­crous place to be.

Why do so many in this sphere seem to believe that every deci­sion in life has to be a binary deci­sion, an either/or choice?

And, the strangest thing of all, that this piece of hog­wash should appear in the mag­a­zine edited by Chris Ander­son, he of Long Tail fame. Maybe some­one should take Mr Boutin aside and explain the con­cept to him. Whether you are in the top 100, top 1000, top mil­lion, or not, really doesn’t mat­ter a jot. Whether you have an audi­ence of 1 or 100 or 1000 or 1,000,000, you have a rea­son to blog.

So keep on blog­ging, and chuck this piece of dri­vel in the vir­tual bin.

As Som­er­set Maugham said:

Dying is a very dull, dreary affair. And my advice to you is to have noth­ing what­ever to do with it.

Works for blog­ging too.….

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