The Arrogant Imperium

June 14th, 2007 § 2 comments

Are we watch­ing the onset of a con­certed and sus­tained — and sus­tain­able? — reac­tion against Web 2.0, or are we wit­ness­ing the flick­er­ing embers of an arro­gant dying empire? I hope nei­ther is the case.

Lead­ing the charge is Michael Gor­man. In his posts, “The Sleep of Rea­son” (Part I and Part II), he cites: “…evi­dence of a tide of credulity and mis­in­for­ma­tion that can only be coun­tered by a cul­ture of respect for authen­tic­ity and exper­tise in all schol­arly, research, and edu­ca­tional endeavors.”

He takes to task — prop­erly, I believe — the ridicu­lous con­cept of Dig­i­tal Mao­ism, quot­ing Jaron Lanier, who has defined a ‘new online col­lec­tivism’ as: “.…noth­ing less than a resur­gence of the idea that the col­lec­tive is all-wise, that it is desir­able to have influ­ence con­cen­trated in a bot­tle­neck that can chan­nel the col­lec­tive with the most ver­ity and force.”

This re-statement of the so-called ‘hive men­tal­ity’, most notably described in Surowiecki’s The Wis­dom of Crowds, is a lim­ited con­cept that has been hyped far beyond its real worth (and far beyond Surowiecki’s own inten­tions in describ­ing the phe­nom­e­non) in order to sell more books and to jus­tify the fan­ci­ful yearn­ings of the terminally-Utopian! A brief glance at the tragic sit­u­a­tion in Gaza at this moment in time offers lit­tle evi­dence for the power of the ‘all-wise col­lec­tive’ or the hive mentality.

Gor­man, with good rea­son, hits out at “…an increase in credulity and an asso­ci­ated flight from exper­tise…” that seems to be occur­ring gen­er­ally, cit­ing the cur­rent rise in the pop­u­lar­ity of alter­na­tive med­i­cines, cre­ation­ism and ‘sit­u­a­tional sci­ence”.

Grotesquely, he equates this ‘sleep of rea­son’ with the growth of Web 2.0. He needs to open his eyes and look beyond his nar­row arro­gant hori­zon; if he did, he would be able to see the large num­bers of peo­ple engaged in using and devel­op­ing Web 2.0 who entirely agree with his quest to main­tain ratio­nal­ity, authen­tic­ity and author­ity where it is required. This is a pity, because his mes­sage, while con­fused, is largely a cor­rect and worth­while one. For instance, he feels that we need:

.…to extend into the dig­i­tal world the virtues of authen­tic­ity, exper­tise, and schol­arly appa­ra­tus that have evolved over the 500 years of print…”

I agree entirely with this. The con­fu­sion, unfor­tu­nately, causes Gor­man to tilt at wind­mills. For instance, he quotes Andrew Keen, who writes (in the book I did not buy), that the ‘Cult of the Ama­teur’, “…wor­ships the cre­ative ama­teur: the self-taught film­maker, the dorm-room musi­cian, the unpub­lished writer. It sug­gests that everyone—even the most poorly edu­cated and inar­tic­u­late amongst us—can and should use dig­i­tal media to express and real­ize themselves.”

Keen’s use of lan­guage, even in this very short extract, is fun­da­men­tally dis­hon­est, and indeed, makes a mock­ery of the very authen­tic­ity that he and Gor­man seek. Web 2.0 and its social con­se­quences do not ‘wor­ship’ the ama­teur, they merely ‘enable’ the ama­teur. The new Web does indeed enable the poorly edu­cated and inar­tic­u­late to express them­selves — inter­est­ing use of ‘should’ by Keen above — but only Olympian arro­gance would see this as some­thing neg­a­tive. Today, we absolutely need ever-greater pow­ers of dis­crim­i­na­tion if we are to con­tinue to sep­a­rate the good and the worth­while from the purely self-indulgent and the clap­trap, but I can­not think of a sin­gle good rea­son why this state of affairs should some­how be painted as the end of civ­i­liza­tion as we know it. Instead, we have to con­tinue to pur­sue the power of edu­ca­tion to whit­tle away at the mis­in­formed, the mis­taken and the mis­guided — no change there then!

A sim­ple exam­ple: I occa­sion­ally lis­ten to some of the music in Garage­band. Over the past 18 months or so since I first set foot on the site, I have come across per­haps fif­teen of twenty pieces of music that I con­sider to be worth lis­ten­ing to again and again. That is a very tiny pro­por­tion of the many thou­sands of tracks that are sub­mit­ted to the site every week (and, of course, I can­not lis­ten to them all). How­ever, rather than rail against the many hun­dreds of, obvi­ously ama­teur, musi­cians who use the site, I dis­crim­i­nate accord­ing to my own tastes and cri­te­ria, and I take plea­sure in being able to pick out the occa­sional gem from amongst the dross.

The point is, it was ever thus! The dig­i­tal media merely ampli­fies and expands the num­ber and range of peo­ple who are able to indulge in cre­ativ­ity of var­i­ous kinds. If they are able to take plea­sure from that, who am I to tell them that they should go back to doing what­ever the ‘poorly-educated and inar­tic­u­late’ did before dig­i­tal media was invented? Gorman’s prob­lem, and Keen’s prob­lem, is an inter­est­ing one to dis­sect. They, I am sure, feel more than able to con­tinue to prac­tise the dis­crim­i­na­tion and fine judge­ment that they have always had. So, their com­plaint can­not be that they them­selves are hav­ing prob­lems dis­crim­i­nat­ing and judg­ing. Their com­plaint is that the great unwashed are not able, not capa­ble indeed, of prac­tis­ing that same level of dis­crim­i­na­tion and judge­ment. Is it sim­ply that the ‘poorly-educated and inar­tic­u­late’ are now in the faces of Gor­man and Keen and are no longer hid­den away beneath their blan­ket of ignorance?

The posi­tion of the likes of Gor­man and Keen is sim­i­lar to the affi­cionado of clas­si­cal music who looks down his nose at those who enjoy the pop­u­lar clas­sics used in tele­vi­sion adver­tis­ing. It is sim­ple intel­lec­tual arrogance.

Michael Gor­man, ulti­mately, has a strong argu­ment to make, and one that needs to be made, but he blights his own argu­ment by tilt­ing at the wrong tar­gets. I agree with him that we need to drive the same level of authen­tic­ity that is evi­dent in some (by no means all) of print cul­ture into dig­i­tal cul­ture. To do so effec­tively, though, he and oth­ers need to build alliances with the very many who are deeply involved in that dig­i­tal cul­ture and who also want to extend authen­tic­ity, author­ity and evidence-based rea­son­ing to the fur­ther reaches of the Web.

Come down off your high horses and we might get some­where!

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